Heroes & Villains
In collaboration with Metro Boomin and Boominati, we developed an original retro video game and custom comic book for his number 1 album Heroes & Villains. This project involved creating a unique narrative that extended the albums theme into an immersive experience.
We worked closely with Metro Boomins team to develop the storyline, leading to the orchestration of a comic book signing event that drew a huge crowd in Soho. The event celebrated the albums release and engaged fans with a blend of music and visual storytelling, resulting in significant buzz and excitement.
Heroes & Villains debuted at number one on the Billboard 200 and was certified platinum, underscoring the project’s widespread impact and success.
Services: Campaign Development, Creative Direction, Graphic Design, Game Development
Client: Republic Records/Boominati
Year: May, 2023